Course Overview:

Welcome To EarthTab Business School. My Name Is Bo-ra Lim And I Will Be Your Course Preceptor For The Course, Running Art Ads ( Facebook, Instagram,Google).

In today’s visually dominated digital marketplace, artists are no longer confined to galleries, art fairs, or word-of-mouth promotions. With the emergence of digital platforms like Facebook, Instagram, and Google, artists can now reach global audiences, attract collectors, secure commissions, and sell their work directly without intermediaries. However, to truly harness these platforms' power, artists must master the art and science of paid advertising.

This course, Running Art Ads (Facebook, Instagram, Google), is a comprehensive and deeply immersive program specifically designed for visual artists, creatives, art instructors, gallery managers, and freelance art marketers who wish to elevate their digital presence and drive results through strategic advertising.

Why This Course Is Essential

Many artists rely solely on organic reach or inconsistent social media efforts, unaware that they can scale their exposure and sales using low-budget, high-return ad strategies. This course empowers artists to move beyond “post and hope” tactics by giving them full mastery over paid ad systems, enabling them to:

• Showcase their portfolios in front of hyper-targeted audiences
  
  

• Promote events, exhibitions, or new collections strategically
  
  

• Build loyal fanbases and email lists through lead generation ads
  
  

• Retarget previous viewers who didn’t convert the first time
  
  

• Create automated ad funnels that work 24/7
  
  

Whether your goal is to sell physical artworks, digital files, NFTs, or workshops, this course will walk you through how to design, launch, optimize, and scale ads across Facebook, Instagram, and Google ecosystems in a way that aligns with your unique artistic vision and business model.

Comprehensive Learning Objectives

By the end of the course, you will:

1. Understand Ad Ecosystems:
   Gain a thorough understanding of how Facebook Ads Manager, Instagram Promotions, and Google Ads operate from architecture to execution.
   
   

2. Define Clear Art Marketing Goals:
   Learn how to set SMART advertising objectives for awareness, engagement, conversions, and sales within the context of the art world.
   
   

3. Master Platform Tools:
   Dive deep into Business Manager, Ads Manager, Pixel/Tracking Setup, UTM Tags, and Google Tag Manager for accurate performance monitoring.
   
   

4. Target Intelligently:
   Build laser-focused audiences using demographics, behaviors, interests (e.g., "art collector," "modern art enthusiast"), and geolocation data.
   
   

5. Design High-Converting Creatives:
   Learn advanced creative techniques using visuals, emotional hooks, and compelling copy specifically tailored for art audiences.
   
   

6. Launch Real Campaigns:
   Step-by-step guidance on launching real Facebook, Instagram, and Google Search/Display/YouTube campaigns.
   
   

7. Analyze, Optimize, and Scale:
   Learn to interpret ad analytics, identify what’s working or wasting money, and implement scaling strategies for maximum ROI.
   
   

8. Integrate Cross-Platform Funnels:
   Understand how to lead potential collectors from one platform to another using intentional funnel design (e.g., Instagram to Website to Checkout).
   
   

9. Budget Like a Pro:
   Learn campaign budgeting, daily/ad set strategies, bid controls, and techniques for both small and medium-scale ad accounts.
   
   

10. Comply with Ad Policies:
    Navigate common ad rejections, policy violations (especially in the art niche), and how to ethically advertise artworks with nudity, political context, etc.
    
    

Who This Course Is For

• Independent Artists (Digital & Traditional)
  
  

• Art Entrepreneurs & Studios
  
  

• Art Teachers & Course Creators
  
  

• Art Gallery Managers
  
  

• NFT Creators & Digital Collectors
  
  

• Freelance Marketers Serving Art Brands
  
  

• Students of Fine Arts looking to build an audience
  
  

• Art Event Organizers or Curators
  
  

Whether you’re a solo artist promoting your latest abstract series or a small studio launching online classes, this course caters to a wide spectrum of needs.

Core Tools & Platforms Covered

Meta (Facebook & Instagram):

• Business Suite & Meta Ads Manager
  
  

• Audience Insights & Retargeting Tools
  
  

• Facebook Pixel Integration
  
  

• Instagram Business Account Promotions
  
  

• Creative Split Testing (A/B)
  
  

• Event Ads, Carousel Ads, Collection Ads, Video Ads
  
  

Google Ecosystem:

• Google Ads (Search, Display, YouTube)
  
  

• Smart Campaigns vs Manual Setup
  
  

• Keyword Planner & Audience Targeting
  
  

• Custom Conversion Tracking via Google Analytics
  
  

• YouTube Ad Formats for Artists
  
  

• Landing Page & Website Optimization for Conversions
  
  

Bonus Tools:

• Canva Pro for Ad Creative Design
  
  

• Facebook Pixel Helper, Tag Assistant
  
  

• AdEspresso for Split Testing (Optional)
  
  

• Zapier (For Automation)
  
  

• Shopify, Gumroad, or Etsy Integrations
  
  

Pedagogical Approach

This course employs a hybrid teaching model involving:

• Theory-Based Instruction: Industry frameworks and platform mechanics
  
  

• Visual Demonstrations: Step-by-step screen recordings and real ads walkthroughs
  
  

• Hands-On Assignments: Create, launch, and track simulated or live ad campaigns
  
  

• Templates & Planners: Ad creative worksheet, budget planner, targeting map
  
  

• Quizzes & Exams: 5-question quizzes per module and a 50-question certification exam
  
  

• Capstone Project: Students must submit a real or mock ad campaign for feedback
  
  

Course Architecture 

Introduction to Paid Advertising for Artists

1. Understanding Art Buyer Psychology & Digital Targeting
   
   

2. Setting Up Meta Business Manager & Google Ads Accounts
   
   

3. Creating Your First Campaign on Facebook & Instagram
   
   

4. Designing Visually Striking Ad Creatives for Art Products
   
   

5. Google Search and Display Ads for Art Brands
   
   

6. Retargeting & Lookalike Audience Strategies
   
   

7. Advanced Conversion Tracking & Analytics
   
   

8. Budgeting, Scaling & Campaign Optimization
   
   

9. Cross-Platform Funnels, Ethics, and Policy Compliance
   
   

Course Outcomes

Graduates of this course will:

• Be equipped to run real-world art ad campaigns with precision
  
  

• Gain competitive advantage in both online and offline art marketing
  
  

• Increase visibility, client base, and sales metrics
  
  

• Understand ad systems well enough to freelance for other artists or studios
  
  

• Build and scale art brands without relying on inconsistent organic reach
  
  

• Receive a digital certificate upon completion
  
  

Certification Path

Students who complete all modules, quizzes, and submit their capstone project will receive:
Certified Art Ad Strategist (CAAS) ; Digital Certificate of Completion

I Look Forward To Congratulating You Upon Completion Of This Course