Course Overview:

Welcome To EarthTab Business school. My Name Is Abigail King And I Will Be Your Course Preceptor For The Course, Pricing And Selling Your Art.

“Pricing and Selling Your Art” is a comprehensive, professionally structured course developed to empower artists both emerging and experienced with the financial literacy, strategic insight, and marketing acumen needed to price and sell their artwork confidently and profitably.

In the rapidly evolving global art economy, where creative work is no longer confined to galleries but distributed across digital platforms, art fairs, licensing deals, and e-commerce stores, many artists still struggle with the commercial side of their careers. This course is crafted to close that gap by providing practical tools, theoretical frameworks, and real-world case studies to help artists develop pricing strategies, understand buyer psychology, approach diverse markets, and build resilient income systems.

This is not just about assigning numbers to your work, it is about understanding value perception, creating an emotionally resonant brand experience, communicating the worth of your creativity, and developing systems for sustainable income generation.

What You Will Learn

By the end of this course, you will be able to:

• Grasp the fundamental and psychological principles behind art pricing
  
  

• Differentiate between cost-based, value-based, and market-based pricing
  
  

• Recognize the pitfalls of underpricing and overpricing, and how to avoid them
  
  

• Develop a pricing matrix tailored to their artistic offerings (originals, prints, commissions, NFTs, digital downloads, etc.)
  
  

• Learn sales psychology and how emotional storytelling drives art purchases
  
  

• Set up and manage online and offline sales channels, including personal websites, galleries, exhibitions, social media, and marketplaces
  
  

• Navigate the sales funnel and how to convert interest into consistent income
  
  

• Understand negotiation techniques, handling objections, and closing deals
  
  

• Apply contractual and legal standards in art sales transactions
  
  

• Build a scalable art-selling system, including the use of licensing, royalty streams, affiliate platforms, and wholesaling
  
  

• Explore diverse monetization pathways from e-commerce to art fairs, from private collectors to institutional clients
  
  

Why This Course Is Critical

Many talented artists remain undervalued not because their work lacks merit but because they lack the knowledge, confidence, or tools to monetize their creativity. Pricing too low erodes perceived value and burns out creators; pricing too high without justification leads to stagnation. Likewise, failing to adapt to modern sales strategies leaves money on the table.

This course will confront and dismantle the most common fears and myths around selling art. It empowers the artist to approach their career with the professionalism, intentionality, and confidence of a creative entrepreneur.

You will not only learn how to assign a price, but also learn how to sell in a way that is authentic, persuasive, and sustainable.

Key Themes and Concepts Covered

• The Psychology of Pricing: Understanding how consumers perceive value in artistic work
  
  

• Artist Identity and Positioning: Branding and audience alignment for premium pricing
  
  

• Financial Literacy for Artists: Cost calculation, profit margins, taxes, and revenue streams
  
  

• Sales Techniques: Online and in-person selling, storytelling, buyer profiling, and follow-up
  
  

• Pricing Structures: One-off originals, limited editions, commissions, time-based services
  
  

• Market Research and Benchmarking: Studying industry trends and aligning with buyer expectations
  
  

• Diversifying Income: Leveraging merchandise, print-on-demand, workshops, and licensing
  
  

• Legal Contracts and Agreements: Invoicing, terms of sale, licensing deals, and intellectual property
  
  

• Scaling and Automation: Systems and tools for selling at scale without burnout
  
  

Course Format

This course is divided into 10 powerful modules, each building upon the last to create a transformative learning experience. Each module will include:

• Deep-dive lessons and expert explanations
  
  

• Real-world case studies from artists and creatives across industries
  
  

• Downloadable pricing templates, calculators, and sample contracts
  
  

• 5 interactive multiple-choice quiz questions (A to D format) per module
  
  

• Reflection prompts and practical action steps
  
  

• A final 50-question certification exam
  
  

Who Should Take This Course?

This course is ideal for:

• Independent artists looking to transition into full-time income earners
  
  

• Art students who want real-world application of their craft
  
  

• Creative entrepreneurs and designers selling both original and digital work
  
  

• Art teachers and mentors who wish to guide others with confidence
  
  

• Anyone in the visual, digital, fine, performance, or mixed media art space who wants to monetize their work ethically and effectively
  
  

Learning Outcomes

Upon completion, you will:

• Develop personalized pricing models with confidence
  
  

• Know how and where to sell different types of artistic output
  
  

• Communicate value to diverse customer segments
  
  

• Avoid financial mistakes that ruin creative businesses
  
  

• Build a resilient and scalable system for generating income from their art
  
  

• Graduate with the knowledge and resources needed to launch or improve their art business immediately
  
  

Conclusion

“Pricing and Selling Your Art” is more than a course it’s a strategic guide, a business manual, and a confidence-building tool for creatives ready to take control of their financial future. It provides the perfect mix of art, commerce, and authenticity.

It’s time to stop doubting what to charge.
It’s time to stop fearing how to sell.
It’s time to start earning from what you create.

I Look Forward To Congratulating You Upon Completion Of This Course