Course Overview:

Welcome To EarthTab Business School. My Name Is Ella Lavoie And I Will Be Your Course Preceptor For The Course, Creating An Artist Website Or Landing Page.

In the contemporary digital landscape, having a powerful online presence is no longer optional for artists, it is essential. Whether you’re a visual artist, illustrator, painter, muralist, tattooist, graphic designer, digital artist, ceramicist, photographer, or multidisciplinary creator, the artist website or landing page is your digital studio, resume, portfolio, and storefront all in one.

This advanced course “Creating an Artist Website or Landing Page” is meticulously designed to equip you with the comprehensive tools, strategic frameworks, design insights, technical skills, and growth mindsets necessary to not only build a beautiful, responsive website or landing page but to also ensure that it reflects your artistic identity, attracts opportunities, drives engagement, and supports monetization.

What Makes This Course Unique

This course is:

• Creative-first: Designed with the visual storyteller in mind.
  
  

• Strategic: Focuses on functionality, conversion, and branding.
  
  

• Platform-agnostic: Covers multiple tools (WordPress, Wix, Squarespace, Shopify, Card).
  
  

• Modular and Practical: Step-by-step guidance with real-world application.
  
  

• Monetization-aware: Includes elements of e-commerce, email marketing, and analytics.
  
  

Learning Objectives

By the end of this course, you will:

1. Understand the critical role of a website in an artist’s career.
   
   

2. Evaluate different platforms (WordPress, Wix, Squarespace, Shopify, Card) and select the one most suitable for their creative goals.
   
   

3. Map out the content architecture of their site (About, Portfolio, Shop, Contact, Blog, Testimonials).
   
   

4. Learn the fundamentals of UI/UX design tailored for art and creativity.
   
   

5. Incorporate branding principles into their site design logos, fonts, colors, voice.
   
   

6. Build and optimize a responsive, mobile-friendly artist website or landing page.
   
   

7. Integrate SEO, social media links, and mailing lists for discoverability and audience growth.
   
   

8. Embed e-commerce functionality for art sales, commissions, digital downloads, or merchandise.
   
   

9. Set up analytics tools (Google Analytics, Meta Pixel) for insights and ad targeting.
   
   

10. Launch, test, and maintain a long-term digital strategy for visibility, engagement, and growth.
    
    

Why Every Artist Needs a Website

A website is not just a luxury; it’s an artist’s command center, combining:

• Portfolio gallery (for exhibitions, collectors, agencies)
  
  

• Digital CV (for residencies, awards, grants)
  
  

• Shopfront (for selling originals, prints, or digital art)
  
  

• Contact hub (for inquiries, commissions, collaborations)
  
  

• Blog or updates (to build authority or SEO)
  
  

• Email capture (to build a loyal audience and community)
  
  

Unlike social media, your website is a controlled environment. No algorithm. No distractions. Just your art front and center.

Each module includes:

• Thorough theoretical breakdowns
  
  

• Platform-specific tutorials
  
  

• Real artist case studies
  
  

• Templates, checklists, and content planners
  
  

• Actionable assignments
  
  

Key Tools You’ll Learn to Use

• Website Builders: WordPress (Divi, Elementor), Wix, Squarespace, Shopify, Card
  
  

• Visual Design: Canva, Adobe Express, Figma (optional for layout planning)
  
  

• Email Marketing: Mailchimp, ConvertKit, Brevo
  
  

• E-commerce: Shopify, WooCommerce, Gumroad, Etsy integration
  
  

• Analytics & Optimization: Google Analytics, Meta Pixel, Hotjar
  
  

• SEO & Indexing: Yoast SEO, Google Search Console
  
  

Creative Concepts Explored

• Curating and sequencing a digital gallery
  
  

• Writing compelling artist bios and statements
  
  

• Designing with visual rhythm and hierarchy
  
  

• Using white space effectively
  
  

• Storytelling through layout
  
  

• Incorporating social proof (testimonials, press)
  
  

• Accessibility and inclusive design
  
  

• Creating mobile-first experiences
  
  

Commercial Concepts Integrated

• Creating call-to-actions (CTAs) that work
  
  

• Building an email list that converts
  
  

• Understanding product pricing and positioning
  
  

• Connecting PayPal, Stripe, and bank gateways
  
  

• Structuring shop pages with product variations
  
  

• Using landing pages for campaign launches or exhibit promos
  
  

Target Audience

This course is designed for:

• Visual artists of all mediums (traditional, digital, mixed media)
  
  

• Emerging artists seeking visibility and online presence
  
  

• Art students and graduates building a professional profile
  
  

• Photographers, sculptors, muralists, illustrators
  
  

• Tattoo artists and visual freelancers
  
  

• Creatives transitioning from Instagram-only visibility to owning a domain
  
  

What You’ll Walk Away With

By the end of this course, you will:

Have a fully branded and launched website or landing page
Understand how to use your website to generate income and leads
Be equipped with the technical confidence to update and expand your site
Be capable of running campaigns, promoting art, and tracking engagement
Know how to build long-term digital value for your art career

Certification

All students who complete the course and submit a final live website or landing page will receive a Certificate of Completion, showing proficiency in web design, branding, and digital presence building for artists.

I Look Forward To Congratulating You Upon Completion Of This Course